

Heated tobacco products contain tobacco that is electrically heated – not burnt – through a variety of different heat sources.

The roster of innovative Reduced Risk Products currently available in the market include heated tobacco products, electronic cigarettes or vapes and novel tobacco products such as the traditional snus and modern nicotine pouches.

The uptake and interest in products that have the potential to reduce the risks associated with smoking has increased along with a growing number of smokers looking for alternatives or complements to their smoking habit. The recent entry of reduced-risk products in the Philippine market plays a pivotal role for tobacco consumers, as it accommodates the Filipino adult smoker’s ever-changing needs and demands.
